{"title":"Men's New Era","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e Choose from a huge range of styles and colours, as well as new releases that drop weekly. We have one of the biggest New Era ranges in the world, so if you're a fan, be sure to check out our New Era collection. For all the latest in men’s headwear, make sure you jump onto our \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.click\/pages\/upcoming-releases\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eupcoming releases page \u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003efor all the latest drops - these sell out quickly, so be ready! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNew Era is the world's leading sports-team inspired headwear brand, replicating those worn by players on and off-field. New Era A-Frames feature hats from all teams in the \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.click\/collections\/nba-national-basketball-league\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNBA\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.click\/collections\/mlb-major-league-baseball\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMLB\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, and \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.click\/collections\/nfl-national-football-league\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNFL\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. You might recognise hats repping famous sport’s team logos such as those from the \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.click\/collections\/brooklyn-nets\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrooklyn Nets\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.click\/collections\/utah-jazz\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUtah Jazz\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.click\/collections\/boston-red-sox\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoston Red Sox\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e and the \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.click\/collections\/oakland-raiders\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOakland Raiders\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.culturekings.click\/pages\/stores\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNew Era is the brand of choice not only for its headwear collection, but for the fit. At Culture Kings, we stock all of the most famous fits including the 9FORTY, 39THIRTY, 9FIFTY and 59FIFTY, as well as some New Era Original Fits. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003eNew Era Fit Info\u003c\/b\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003e59FIFTY\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003ca href=\"http:\/\/bit.ly\/2vWEXpb\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e59FIFTY's\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e main feature is the deep fit of the cap which gives it the premium silhouette of headwear worldwide. This cap comes in a variety of sizes and the fitted enclosure ensures you can find your perfect sized hat. With its flat brim and high crown, it's easy to see why it's such an iconic cap.  \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e9FIFTY Original Fit\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe 9FIFTY Original Fit is a snapback cap and the original fit means the brim is squared off as the panels meet the brim, allowing for a strong structure. The brim is flat, but has the ability to curve if you're after a sportier style. In the spirit of the snapback style, one size fits all and the adjustable plastic snap closure at the back allows for size adjustments. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e9FIFTY Precurve\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you're a fan of the 9FIFTY silhouette, look no further than the 9FIFTY Precurve. This hat is similar to the original fit, but features a slightly pre-curved brim to give it a curved feature for the perfect fit. It continues with a full and deep crown to give it that hard-structured front and the snap closure allows for a one-size-fits-all adjustable sizing.  \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e9FORTY\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBe at the forefront of style with the 9FORTY. If you're looking to break the traditional flat-brim look, the precurved 'incognito' brim of this cap is perfect for you. The low crown and shallow fit brings together a sporty look, but with the classic style of the New Era caps, making it a headwear staple. The adjustable strap makes this cap a perfect mix of functionality and style. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e9FORTY A-Frame\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe 9FORTY A-Frame has been created with a slightly higher crown than the original for extra room at the front. The pinch front style allows for increased comfort and the curved brim gives it a more streamlined look. The classic one-size-fits-all snapback feature continues with adjustable sizing to fit any head. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e9TWENTY\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeaturing a lower crown than most New Era caps, the 9TWENTY is the perfect, casual hat. The curved brim gives it a sporty look and the unstructured fit gives it a 'dad hat' style. This cap features a strapback closure for increased durability compared to the original plastic closure, making this perfect for everyday wear. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e39THIRTY\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe 39THIRTY comes in a flex-fit style.. This cap boasts a low crown and a curved brim, giving it a casual style. Available in various designs and colour-ways, look no further than the 39THIRTY. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e39THIRTY A-Frame\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAvailable only at Culture Kings, the 39THIRTY A-Frame differs from the original, with the added feature of a higher crown for increased room and comfort. The flex fit closure of the cap allows it to come in three different sizes ensuring you find your perfect size. The moisture absorbing sweat band is featured on the inside of the cap perfect for all day wear. You won't find these hats anywhere else!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eShop New Era at Culture Kings for all your headwear needs. Shop online and in stores, and if you're going\u003c\/span\u003e\u003ca href=\"https:\/\/culture-kings-2.myshopify.com\/admin\/collections\/409016209#temp_created_link\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e in store\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, make sure you check out our famous hat walls - you won't be disappointed. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/h1\u003e","products":[{"product_id":"new-era-new-era-yankees-940-a-frame-wheat-mens","title":"New Era New York Yankees 'Wheat' 9FORTY A-Frame Snapback Wheat","description":"The New Era 9FORTY®  A-Frame™ is an adjustable snapback\/strapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY®  A-Frame™\n- Adjustable Snapback\/Strapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Logo Embroidery Detailing\n- Colour: Wheat\/Black\n- Style: 11467523","brand":"New Era","offers":[{"title":"ONE","offer_id":32496662353,"sku":"01006429W001ONE","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/3455\/files\/191322923914_default_000010.jpg?v=1716253950"},{"product_id":"new-era-new-era-red-sox-940-a-frame-wheat","title":"New Era Boston Red Sox 9FORTY A-Frame Snapback Wheat","description":"The New Era 9FORTY®  A-Frame™ is an adjustable snapback\/strapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY®  A-Frame™\n- Adjustable Snapback\/Strapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Logo Embroidery Detailing\n- Colour: Wheat\/Black\n- Style: 11467532","brand":"New Era","offers":[{"title":"ONE","offer_id":32496663441,"sku":"01006433W001ONE","price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/3455\/files\/191322924003_default_000010.jpg?v=1710797029"},{"product_id":"new-era-new-era-raiders-940-a-frame-snapback-black-white-mens","title":"New Era Las Vegas Raiders 9FORTY A-Frame Snapback Black\/White","description":"The New Era® 9FORTY® A-Frame™ is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY® A-Frame™\n- Adjustable Snapback Closure\n- Embroidered Official Team Logos\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-Curved Visor\n- Composition: Cotton\n- Colour: Black\/White\n- Style: 11402588","brand":"New Era","offers":[{"title":"ONE","offer_id":34258758993,"sku":"01006468B012ONE","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/3455\/files\/885431540529_default_000010.jpg?v=1716254095"},{"product_id":"new-era-new-era-dodgers-940-a-frame-snapback-black-white","title":"New Era Los Angeles Dodgers 9FORTY A-Frame Snapback Black\/White","description":"The New Era 9FORTY® A-Frame™ is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY® A-Frame™\n- Adjustable Snapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Team Logo Embroidery\n- Colour: Black\/White\n- Style: 11359690","brand":"New Era","offers":[{"title":"ONE","offer_id":34281966097,"sku":"01006562B012ONE","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/3455\/files\/190529393995_default_000010.jpg?v=1728428918"},{"product_id":"new-era-new-era-yankees-940-a-frame-snapback-black-white","title":"New Era New York Yankees 9FORTY A-Frame Snapback Black\/White","description":"The New Era 9FORTY® A-Frame™ is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY® A-Frame™\n- Adjustable Snapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Team Logo Embroidery Detailing\n- Colour: Black\/White\n- Style: 11359682","brand":"New 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It is the counterpart to the 39THIRTY but comes in a one-size-fits-most sizing with a variety of closure types including cloth straps and snapbacks.\n\n\n- 9FORTY® \n- Adjustable Cloth Strap with Metal Buckle Closure\/Snapback Closure\n- 6-Panel Structured Silhouette \n- Low Profile Contoured Crown\n- Pre-curved Visor\n- Logo Embroidery Detailing\n- Colour: Black\/White\n- Style: 11807527","brand":"New Era","offers":[{"title":"ONE","offer_id":12241485955147,"sku":"01010388B012ONE","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/3455\/files\/192527342135_default_000010.jpg?v=1748297871"},{"product_id":"new-era-new-era-los-angeles-dodgers-5950-ac-fitted-royal","title":"New Era Los Angeles Dodgers 'Core Fitteds' 59FIFTY Fitted Royal","description":"The New Era 59FIFTY® is the originator of the true fitted. 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